What Kendall Jenner and Pepsi Can Teach Us About Fitting In

What a fun disaster! Pepsi's in-house ad agency wanted to do something hip and cool for the brand-new (with emphasis on the brand) Pepsi generation. Hey, let's do a generic, Black Lives Matter-style protest! 

Critics immediately called the commercial "tone deaf." But the tone isn't that bad. The music is kind of great, the cinematography above average. But the decorum was awful. 

Decorum is Latin for "fitness," as in, fitting in. Pepsi wanted to look hip and cool and ended up looking like Dr. Evil. It failed to fit in.

Here's a video Jay did to explain it all.