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ArgueLab

Experiment with personal chemistry. Explode bad logic.

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July 16, 2025

The “It” Girl of college essays reminds me of a certain 1950s gym.

July 16, 2025/ Jay Heinrichs

If you haven't read this piece in the NYT, I provide a gift link in my Substack post. It isn't just about college essays; it's how colleges, with the best of intentions, are helping elites stay elite.

You’ll find the post here.

July 16, 2025/ Jay Heinrichs/ Comment

Jay Heinrichs

  • This outline frees people from ...
  • Same book, different covers
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ArgueLab

A place to practice argument and persuasion - based on the bestselling Thank You for Arguing by Jay Heinrichs. 


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Some years ago, I gave a talk to 300 marketing executives at a major corporation. The subject was “How to Screw Up.” Being a master at screwing up, I felt well qualified for the presentation.

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