My new book, Aristotle’s Guide to Self-Persuasion, got completely different treatments for the American and UK versions. Got a preference?
A place to practice argument and persuasion - based on the bestselling Thank You for Arguing by Jay Heinrichs.
Some years ago, I gave a talk to 300 marketing executives at a major corporation. The subject was “How to Screw Up.” Being a master at screwing up, I felt well qualified for the presentation.
The art of persuasion has to do with changing people’s mood, their mind, or their actions. So how does it work when you’re trying to change your own habits?
