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ArgueLab

Experiment with personal chemistry. Explode bad logic.

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ArgueLab
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July 01, 2025

Same book, different covers

July 01, 2025/ Jay Heinrichs

My new book, Aristotle’s Guide to Self-Persuasion, got completely different treatments for the American and UK versions. Got a preference?

July 01, 2025/ Jay Heinrichs/ Comment

Jay Heinrichs

  • The “It” Girl of college essays ...
  • The most underrated figure of speech
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ArgueLab

A place to practice argument and persuasion - based on the bestselling Thank You for Arguing by Jay Heinrichs. 


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Rhetoric made Aristotle the philosopher of habits
Sep 26, 2025
Rhetoric made Aristotle the philosopher of habits
Sep 26, 2025

The art of persuasion has to do with changing people’s mood, their mind, or their actions. So how does it work when you’re trying to change your own habits?

Sep 26, 2025
How rhetoric can help your writing.
Aug 19, 2025
How rhetoric can help your writing.
Aug 19, 2025

The great Writing with Andrew videocast offers advice to anyone (like me!) who struggles to write. Here he has me offer ways that rhetoric—and self-persuasion—can help overcome writer’s block, imposter syndrome, and a lack of inspiration.

Aug 19, 2025
This outline frees people from prison.
Aug 12, 2025
This outline frees people from prison.
Aug 12, 2025

The filmmaker Matt Nadel crafts short documentaries of New York State prisoners. His purpose: to get the governor to grant clemency.

Aug 12, 2025