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Experiment with personal chemistry. Explode bad logic.

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October 07, 2025

How to apologize

October 07, 2025/ Jay Heinrichs
How to apologize

Some years ago, I gave a talk to 300 marketing executives at a major corporation. The subject was “How to Screw Up.” Being a master at screwing up, I felt well qualified for the presentation.

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October 07, 2025/ Jay Heinrichs/ Comment
September 30, 2025

Mark Twain and the Two Funniest Tropes

September 30, 2025/ Jay Heinrichs
Mark Twain and the Two Funniest Tropes

Why we need broadminded humor, especially now.

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September 30, 2025/ Jay Heinrichs/ Comment
September 26, 2025

Rhetoric made Aristotle the philosopher of habits

September 26, 2025/ Jay Heinrichs
Rhetoric made Aristotle the philosopher of habits

The art of persuasion has to do with changing people’s mood, their mind, or their actions. So how does it work when you’re trying to change your own habits?

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September 26, 2025/ Jay Heinrichs/ Comment
August 19, 2025

How rhetoric can help your writing.→

August 19, 2025/ Jay Heinrichs
How rhetoric can help your writing.

The great Writing with Andrew videocast offers advice to anyone (like me!) who struggles to write. Here he has me offer ways that rhetoric—and self-persuasion—can help overcome writer’s block, imposter syndrome, and a lack of inspiration.

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August 19, 2025/ Jay Heinrichs/ Comment /Source
August 12, 2025

This outline frees people from prison.

August 12, 2025/ Jay Heinrichs
This outline frees people from prison.

The filmmaker Matt Nadel crafts short documentaries of New York State prisoners. His purpose: to get the governor to grant clemency.

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August 12, 2025/ Jay Heinrichs/ Comment
July 16, 2025

The “It” Girl of college essays reminds me of a certain 1950s gym.

July 16, 2025/ Jay Heinrichs
The “It” Girl of college essays reminds me of a certain 1950s gym.

Civility isn’t the end of deliberative argument; it’s just the beginning. To get anyone even to listen to you, you have to make your audience believe you’re worth listening to.

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July 16, 2025/ Jay Heinrichs/ Comment
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ArgueLab

A place to practice argument and persuasion - based on the bestselling Thank You for Arguing by Jay Heinrichs. 


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Featured
How to apologize
Oct 7, 2025
How to apologize
Oct 7, 2025

Some years ago, I gave a talk to 300 marketing executives at a major corporation. The subject was “How to Screw Up.” Being a master at screwing up, I felt well qualified for the presentation.

Oct 7, 2025
Mark Twain and the Two Funniest Tropes
Sep 30, 2025
Mark Twain and the Two Funniest Tropes
Sep 30, 2025

Why we need broadminded humor, especially now.

Sep 30, 2025
Rhetoric made Aristotle the philosopher of habits
Sep 26, 2025
Rhetoric made Aristotle the philosopher of habits
Sep 26, 2025

The art of persuasion has to do with changing people’s mood, their mind, or their actions. So how does it work when you’re trying to change your own habits?

Sep 26, 2025