The official laboratory for America's No. 1 book on rhetoric

Thank You for Arguing just became a New York Times bestseller!

What Kendall Jenner Can Teach Us About Fitting In

Why did Pepsi blow the Kendall Jenner ad? It failed at decorum.

Buy the Book (or give it a glowing review)

Test Your Skill (or your students) with these quizzes


What is rhetoric exactly? ARGUElab's Christina Fox explains.

To watch more rhetoric videos, click on this TV.