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ArgueLab

Experiment with personal chemistry. Explode bad logic.

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February 17, 2025

Do Speeches Work?

February 17, 2025/ Jay Heinrichs
Do Speeches Work?

Or has our meme-addled culture canceled oratory?

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February 17, 2025/ Jay Heinrichs/ Comment
February 17, 2025

Disinterest v. Unintrest

February 17, 2025/ Jay Heinrichs
Disinterest v. Unintrest

More than just a quibble, it’s a reason we elevate the greedy and destroy the planet.

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February 17, 2025/ Jay Heinrichs/ Comment
January 20, 2025

The figure Ariana Grande uses to play coy

January 20, 2025/ Jay Heinrichs
The figure Ariana Grande uses to play coy

Its official name: the accismus. I call it the Oh-you-shouldn’t-have figure.

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January 20, 2025/ Jay Heinrichs/ Comment
January 16, 2025

Broaden, simplify, personalize.

January 16, 2025/ Jay Heinrichs
Broaden, simplify, personalize.

They're the secret to framing. You can use this trio to win any issue.

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January 16, 2025/ Jay Heinrichs/ Comment
January 13, 2025

To tell a story, tie and untie

January 13, 2025/ Jay Heinrichs
To tell a story, tie and untie

It's way better than the boring "and then..."

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January 13, 2025/ Jay Heinrichs/ Comment
January 09, 2025

The fantods of dank beldams and other bijou words

January 09, 2025/ Jay Heinrichs
The fantods of dank beldams and other bijou words

A large vocabulary can do you no end of good. Plus, it can help you distinguish between empaths and sympaths.

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January 09, 2025/ Jay Heinrichs/ Comment
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ArgueLab

A place to practice argument and persuasion - based on the bestselling Thank You for Arguing by Jay Heinrichs. 


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The “It” Girl of college essays reminds me of a certain 1950s gym.
Jul 16, 2025
The “It” Girl of college essays reminds me of a certain 1950s gym.
Jul 16, 2025

Civility isn’t the end of deliberative argument; it’s just the beginning. To get anyone even to listen to you, you have to make your audience believe you’re worth listening to.

Jul 16, 2025
Same book, different covers
Jul 1, 2025
Same book, different covers
Jul 1, 2025

My new book got completely different treatments. Which is better?

Jul 1, 2025
The most underrated figure of speech
Jun 9, 2025
The most underrated figure of speech
Jun 9, 2025

The orators in ancient Greece and Rome recognized the magic of rhythm. They noticed that the cadence of an expression could have a huge influence on an audience[. Cicero was especially fond of one of the more powerful rhythms, the paean. We think of the paean today as a song or poem that praises, gives thanks, or celebrates a triumph. But it first meant words that heal.

Jun 9, 2025