Writing a Persuasive Essay Is Like Dissecting a Frog
/
The best essays show your most interesting innards, and what those innards have in common with the rest of your species.
Read More
What Kendall Jenner and Pepsi Can Teach Us About Fitting In
/What a fun disaster! Pepsi's in-house ad agency wanted to do something hip and cool for the brand-new (with emphasis on the brand) Pepsi generation. Hey, let's do a generic, Black Lives Matter-style protest!
Critics immediately called the commercial "tone deaf." But the tone isn't that bad. The music is kind of great, the cinematography above average. But the decorum was awful.
Decorum is Latin for "fitness," as in, fitting in. Pepsi wanted to look hip and cool and ended up looking like Dr. Evil. It failed to fit in.
Here's a video Jay did to explain it all.
The Founders' Fallacy
/
You think the Founders were logical? Well, take a look at the beginning of our founding document.
Read MoreThe Datum Fallacy
/
The word datum needs to come back. It will save us from biblical floods, tyranny, and cats and dogs living together.
Read MoreIs Your Class Reading Thank You for Arguing?
/If so, read this and schedule a video chat with Jay.
Some years ago, I gave a talk to 300 marketing executives at a major corporation. The subject was “How to Screw Up.” Being a master at screwing up, I felt well qualified for the presentation.