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ArgueLab

Experiment with personal chemistry. Explode bad logic.

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ArgueLab
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September 19, 2016

Is Your Class Reading Thank You for Arguing?

September 19, 2016/ Jay Heinrichs

If so, read this and schedule a video chat with Jay.

September 19, 2016/ Jay Heinrichs/ 1 Comment

Jay Heinrichs

  • The Datum Fallacy
  • Enthymeme: The Ultimate B.S. ...
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ArgueLab

A place to practice argument and persuasion - based on the bestselling Thank You for Arguing by Jay Heinrichs. 


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Featured
The most underrated figure of speech
Jun 9, 2025
The most underrated figure of speech
Jun 9, 2025

The orators in ancient Greece and Rome recognized the magic of rhythm. They noticed that the cadence of an expression could have a huge influence on an audience[. Cicero was especially fond of one of the more powerful rhythms, the paean. We think of the paean today as a song or poem that praises, gives thanks, or celebrates a triumph. But it first meant words that heal.

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To tell a story, put a camera on a cat.
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To tell a story, put a camera on a cat.
Jun 3, 2025

In any story—the narration part of a speech, or a fictional tale, or the proofs in an essay—you want to put the scene right before the audience’s very eyes. Ancient rhetoricians called this quality enargeia. While the word literally translates as “visibility,” I prefer “before their very eyes.”

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