It's Out!
/The new edition is finally here, and it's already rocking the Speech and Communication categories on Amazon. I'm hoping really smart people will review it. The 81 reviews for the original version don't carry over. There go all those 5 stars.


Some years ago, I gave a talk to 300 marketing executives at a major corporation. The subject was “How to Screw Up.” Being a master at screwing up, I felt well qualified for the presentation.