The new edition is finally here, and it's already rocking the Speech and Communication categories on Amazon. I'm hoping really smart people will review it. The 81 reviews for the original version don't carry over. There go all those 5 stars.
A place to practice argument and persuasion - based on the bestselling Thank You for Arguing by Jay Heinrichs.
Some years ago, I gave a talk to 300 marketing executives at a major corporation. The subject was “How to Screw Up.” Being a master at screwing up, I felt well qualified for the presentation.
The art of persuasion has to do with changing people’s mood, their mind, or their actions. So how does it work when you’re trying to change your own habits?
