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ArgueLab

Experiment with personal chemistry. Explode bad logic.

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ArgueLab
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August 18, 2016

We Made the New York Times Education Bestseller List!!

August 18, 2016/ Jay Heinrichs

Thank You for Arguing appears in good company on the Times Education bestsellers. Thank you for making this happen. We're spreading the rhetorical gospel and helping young people save this country!

August 18, 2016/ Jay Heinrichs/ Comment

Jay Heinrichs

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ArgueLab

A place to practice argument and persuasion - based on the bestselling Thank You for Arguing by Jay Heinrichs. 


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Featured
The most underrated figure of speech
Jun 9, 2025
The most underrated figure of speech
Jun 9, 2025

The orators in ancient Greece and Rome recognized the magic of rhythm. They noticed that the cadence of an expression could have a huge influence on an audience[. Cicero was especially fond of one of the more powerful rhythms, the paean. We think of the paean today as a song or poem that praises, gives thanks, or celebrates a triumph. But it first meant words that heal.

Jun 9, 2025
To tell a story, put a camera on a cat.
Jun 3, 2025
To tell a story, put a camera on a cat.
Jun 3, 2025

In any story—the narration part of a speech, or a fictional tale, or the proofs in an essay—you want to put the scene right before the audience’s very eyes. Ancient rhetoricians called this quality enargeia. While the word literally translates as “visibility,” I prefer “before their very eyes.”

Jun 3, 2025
Moneybags.png
Apr 7, 2025
Disinterest v. Uninterest
Apr 7, 2025
Apr 7, 2025