The official laboratory for America's No. 1 book on rhetoric

Thank You for Arguing just became a New York Times bestseller!

Buy the Book (or give it a glowing review)

Test Your Skill (or your students) with these quizzes

This delightfully ridiculous perfume ad shows the rhetorical power of desire.
butwait.png

What is rhetoric exactly? ARGUElab's Christina Fox explains.

To watch more rhetoric videos, click on this TV.