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ArgueLab

Experiment with personal chemistry. Explode bad logic.

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February 17, 2025

Disinterest v. Unintrest

February 17, 2025/ Jay Heinrichs
Disinterest v. Unintrest

More than just a quibble, it’s a reason we elevate the greedy and destroy the planet.

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February 17, 2025/ Jay Heinrichs/ Comment
January 20, 2025

The figure Ariana Grande uses to play coy

January 20, 2025/ Jay Heinrichs
The figure Ariana Grande uses to play coy

Its official name: the accismus. I call it the Oh-you-shouldn’t-have figure.

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January 20, 2025/ Jay Heinrichs/ Comment
January 16, 2025

Broaden, simplify, personalize.

January 16, 2025/ Jay Heinrichs
Broaden, simplify, personalize.

They're the secret to framing. You can use this trio to win any issue.

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January 16, 2025/ Jay Heinrichs/ Comment
January 13, 2025

To tell a story, tie and untie

January 13, 2025/ Jay Heinrichs
To tell a story, tie and untie

It's way better than the boring "and then..."

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January 13, 2025/ Jay Heinrichs/ Comment
January 09, 2025

The fantods of dank beldams and other bijou words

January 09, 2025/ Jay Heinrichs
The fantods of dank beldams and other bijou words

A large vocabulary can do you no end of good. Plus, it can help you distinguish between empaths and sympaths.

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January 09, 2025/ Jay Heinrichs/ Comment
January 06, 2025

Sherlock Holmes got his logic wrong.

January 06, 2025/ Jay Heinrichs
Sherlock Holmes got his logic wrong.

When he bragged about his “deductive” powers, he was actually using a far more useful tool: inductive reasoning.

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January 06, 2025/ Jay Heinrichs/ Comment
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ArgueLab

A place to practice argument and persuasion - based on the bestselling Thank You for Arguing by Jay Heinrichs. 


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Featured
How to apologize
Oct 7, 2025
How to apologize
Oct 7, 2025

Some years ago, I gave a talk to 300 marketing executives at a major corporation. The subject was “How to Screw Up.” Being a master at screwing up, I felt well qualified for the presentation.

Oct 7, 2025
Mark Twain and the Two Funniest Tropes
Sep 30, 2025
Mark Twain and the Two Funniest Tropes
Sep 30, 2025

Why we need broadminded humor, especially now.

Sep 30, 2025
Rhetoric made Aristotle the philosopher of habits
Sep 26, 2025
Rhetoric made Aristotle the philosopher of habits
Sep 26, 2025

The art of persuasion has to do with changing people’s mood, their mind, or their actions. So how does it work when you’re trying to change your own habits?

Sep 26, 2025