Your rhetorical character comes from your audience’s impression, not your saintliness.

His unbeatable American prose can hone your own writing to a cutting edge.

I offer to teach high school students to get what they want from their parents. There’s more than madness to this method. It reveals some of the essentials of successful argument.

You will find almost all of rhetoric's power in this one children’s book.

Should we avoid manipulating people? Yes! No!

Before doing an outline, try coming up with a “pith.”