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Experiment with personal chemistry. Explode bad logic.

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January 09, 2025

The fantods of dank beldams and other bijou words

January 09, 2025/ Jay Heinrichs
The fantods of dank beldams and other bijou words

A large vocabulary can do you no end of good. Plus, it can help you distinguish between empaths and sympaths.

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January 09, 2025/ Jay Heinrichs/ Comment
January 06, 2025

Sherlock Holmes got his logic wrong.

January 06, 2025/ Jay Heinrichs
Sherlock Holmes got his logic wrong.

When he bragged about his “deductive” powers, he was actually using a far more useful tool: inductive reasoning.

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January 06, 2025/ Jay Heinrichs/ Comment
December 19, 2024

To write a speech, write a phrase.

December 19, 2024/ Jay Heinrichs
To write a speech, write a phrase.

Your audience won’t remember your speech, but they’ll leave with your thought.

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December 19, 2024/ Jay Heinrichs/ Comment
December 19, 2024

Ethos III: The original virtue was for men.

December 19, 2024/ Jay Heinrichs
Ethos III: The original virtue was for men.

Aristotle made virtue the most powerful characteristic of a leader. So why did it take women so long to acquire it?

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December 19, 2024/ Jay Heinrichs/ Comment
December 19, 2024

Ethos II: The Moneyball Approach

December 19, 2024/ Jay Heinrichs
Ethos II: The Moneyball Approach

Advertisers rely on the most powerful figure of speech: the paean, a candy-coated war cry.

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December 19, 2024/ Jay Heinrichs/ Comment
December 02, 2024

Ethos is an attitude.

December 02, 2024/ Jay Heinrichs
Ethos is an attitude.

Your rhetorical character comes from your audience’s impression, not your saintliness.

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December 02, 2024/ Jay Heinrichs/ Comment
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ArgueLab

A place to practice argument and persuasion - based on the bestselling Thank You for Arguing by Jay Heinrichs. 


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